Getting Clients

System
System Posts: 100,534 🤖 Admin 🤖
edited 12:08PM in AAT member discussion
I wonder if anyone could help me. :D

I have only recently set myself up as a self employed book-keeper and payroll provider.

However I am looking to increase my client base and was thinking of doing a mailshot of local businesses.

Has anybody any experience or theories on this idea.

Comments

  • System
    System Posts: 100,534 🤖 Admin 🤖
    Re:Getting Clients

    Hi Sarah
    When I set up three years ago, I must have sent out about 300 A4 flyers to clients. Of these, I only had a positive response from 3 or 4, who are now clients. However, from these 3 or 4, I will have had probably another 20+ clients from word of mouth directly from them. I would say a mailshot is an excellent way of direct marketing, but do prepare yourself for not getting a great response initially.
    Regards,
    Paul
  • System
    System Posts: 100,534 🤖 Admin 🤖
    Re:Getting Clients

    Try posters in your local builders merchant and local business centres.
  • System
    System Posts: 100,534 🤖 Admin 🤖
    Re:Getting Clients


    Never go anywhere without business cards.
  • System
    System Posts: 100,534 🤖 Admin 🤖
    Re:Getting Clients

    Also send a short letter with a few business cards out to local accountants, preferably smaller ones. Good book-keepers are always hard for accountants to find and recommend to clients.
  • System
    System Posts: 100,534 🤖 Admin 🤖
    Re:Getting Clients

    I totally agree with this. I received a letter from a book-keeper starting up and was able to pass on 3 clients to her straight away.

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