What's in a name?

Wyn

Hi, Im a newbie here so apologies if I am treading over old ground, however I am about to start 'selling myself' as a bookkeeper and so have come to the point of needing a trading name, and,.. I'm well and truly stuck!

I do not want to underestimate the importance of getting the right name and image from the outset, but on the other hand, how important is it really?

Has 'Jones the Bookkeeper' had its day in favour of 'Infinnity Accounts Technician" (*shudder) or is there a happy place in the middle? Does 'Bookkeeper' limit an image as a bookkeepers progress qualifies to warrant 'Accountant' ?

Any thoughts and lessons learned would be appreciated.