Opportunity for your business – MIP directory

ChristianB

Are all your details up to date on our MIP directory? If not, make sure you update them today.

Every March we run an online marketing campaign to drive people looking for accountants to the MIP directory. Not only do we want to support our members in practice, we want to make sure people are using fully qualified and regulated accountants. You may have seen some of our advertising over recent years, but if not, we’ll be posting the most recent advertising up here shortly so you can take a look.

We want to make sure you get the best from this, so if you are willing to accept new business through the site, please make sure your details are on the directory.

To update your details, please email membershipsupport@aat.org.uk

ChristianB

Online marketing campaign

As promised, here is a preview of the online advertising campaign we have created which will be running for 6 weeks from early March. The campaign aims to encourage individuals or SMEs to use AAT qualified accountants on our members in practice scheme. If you’ve got your details up on the MIP directory we hope you see increased enquiries from this, and would love to hear your feedback so please post any comments here

View the advertising

ChristianB

New business for members in practice?

Earlier in the year we told you about a campaign we were launching to drive small businesses to the MIP directory on our website, with the aim of raising awareness of members in practice and the services provided. During the six weeks of the campaign we saw visitors to the MIP directory increase by 144%, with 10,000 searches carried out. To ensure we’re continuing to invest wisely, we’d be really interested to know if you saw any impact of this during 1 March to 20 April 2014. Please could you post your comments here, or send them to membersinpractice@aat.org.uk with the subject line MIP digital campaign feedback.

Many thanks