AAT Comment: Mark Farrar, AAT CEO, discusses how we can repair the image of accountancy

Why accountancy’s brand is damaged – and what we can do about it

When UK shadow chancellor John McDonnell suggested at Davos that the big accountancy firm should take a ”Hippocratic oath” to adhere” to the highest ethical standards”, I started thinking about accountancy’s image in the eyes of the public-its brand, if you like.

A lot of talk about money laundering in recent months has focused on accountants, rather than the legal, banking or estate agent fraternities. Then we get headlines about audit issues such as those affecting Carillion – an episode that looks set to run for years...

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