E1

I hated E1, from an exam perspective Failed may with 46 and passed in november with 60. now i didn't revise too much for the november sitting but took a different approach to answering the questions.
From Learning perspective some interesting subject mater and understandings, but such a wide scope of subject matter and models makes it quiet difficult to take it all in.
But i found that having a general understanding of the subject mater and an ability to speak around it is the key to this exam.

one guy on a revision course put it to me one way was don't focus to much on the models and matrix's but on making sensible statements using the information in the question.

The Tutors at BPP advised a Simple Stratagy for answering questions.

P.E.A
Point- Make a point.
Explain that point.
Apply that to the Question.

Unless doing question practive for the multiple choice its a very hard one to do the practice questions for as the answers are written in a Format of "ideal" answer, where as when it marker the marker will look for key points that you have raised, so big blocks of text as answers are big no no, looking to produce short statments say 3 lines of information using key words are the key to picking up the marks.

I've read through the book once, and then tried answering some questions and realised I hadn't taken a lot in, so am reading back through the book again slower now and making notes. Am taking much more in and finding it quite interesting in parts, other parts hard to digest!

It's a nice break not to be learning equations and tables!

I hated doing this paper as well (I think it was called P4 when I did it), if it wasn't for all the multiple choice and smaller questions at the start I don't think I would of passed.

If you can completely smash the multi choice questions and do just about enough on the wordy stuff you should be ok, doesn't help being the most boring paper.

Rinske wrote: »

I still am at the stage that where I try to write the answer in explain something, I end up with either a one-line explanation and then run out of things to say or I start waffling so bad, I just figure I might as well cross it all out.



Totally agree with you here!

On the Short form questions i.e the 5 Marker, you can get away with bullit points/One liners

i.e Construct a basic marketing mix for an online company selling branded sportswear.

1 Mark :- Mention the Marketing Mix- the 4 P's

1Mark for Each of the 4 P's Mentioned with a link to Scenario, i.e applying P.E.A

Point :- Product (one of the p's)
Explain :- what does you mean by Product.
Apply:- Apply that point of Product to the Scenario.

You can obivously construct explain and Apply in to one reasoable sentance, in the shorter form questions

Erm...can i come back to you on this one.....

what was the questions total marks avaible?

I'll dig out my other notes on E1 Question techinique showing how to split a larger question out into workable answers.

ok can't see to find my notes yet, will have another dig about this evening.

From reading the above (13 Marks) i would say you would looking at at least 5 decent examples of the stages of buyer behaviour, following the P.E.A method, if there is no scenario in the apply stage, apply to a real world made up example, this shows the examniner that you are able to apply the knowledge and understanding outside of an exam, on a gues each of those points could be worth 2-3 marks with another 2 marks for a definition on buyer behaviour.

Hope that helps you:D

its no worries i need to get them out to refresh me for E2

just to note i haven't forgotten to get the revision notes. i just can't find them atm....grrr

I'm studying E1 and F1 but am finding that I'm spending more time on F1. My tutor seems to play down the whole paper and refers back to common sense in most cases. Has anybody got an idea of what might come up on the paper?