Can you help with our Sole Practitioner Survey please
cheapaccounting
Registered Posts: 77 Regular contributor ⭐
Hi
I am trying to get a view of the Sole Practitioner marketplace and have put together a very brief survey.
http://www.cheapaccounting.co.uk/survey
I’ve collected some interesting results so far ....
60% of respondents do not offer remote accountancy services
54% do not use cloud accounting solutions
60% spend less than £100 a month on marketing
Please help me by adding your views.
Thank you for reading this and taking part if you choose to do so.
Regards
Elaine
I am trying to get a view of the Sole Practitioner marketplace and have put together a very brief survey.
http://www.cheapaccounting.co.uk/survey
I’ve collected some interesting results so far ....
60% of respondents do not offer remote accountancy services
54% do not use cloud accounting solutions
60% spend less than £100 a month on marketing
Please help me by adding your views.
Thank you for reading this and taking part if you choose to do so.
Regards
Elaine
0
Comments
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Done!
I would also add, as there wasn't space to do so, that I spend less than £100 a month on marketing to manage my growth - my growth would be unmanageable if I tried to get more and, right now, I'm happy with the level of growth I have.
I'm surprised that so many people don't offer a remote service.0 -
Thank you Jenni . xx
Good point on marketing. Let me counter that with 16% had been a sole practitioner for less than one year and 33% 2 to 5 years. So still growing maybe.
I am not sure how important people think marketing is and what type of marketing activities they undertake.
To be honest we don’t spend much on marketing but do spend a lot of time on it – me full time for one!0 -
Elaine!
Never knew you were a member on here. Survey completed.0 -
Thank you - yes I've been lurking for a bit and now with our new mang. team in place I actually have a bit more time to post on here. So you may see me a bit more if people don't mind :-)0
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Perhaps there's a link!
Nope - 90% of my growth is local right now
Elaine, you're right in the business age thing. I never spent much on marketing and my business grew very slowly until now - and I think it's the High Street presence and established nature of my business that's now doing it, that and my website which I didn't have for a while.0 -
Thank you for the feedback Jenni.
It's funny because CheapAccounting.co.uk has grown rapidly from day one with little marketing spend and no high street presence.
I guess it is horses for courses in terms of growth – all models work. Let’s face it there is a market of over 4 million businesses and many accountants out there all doing things differently. We can all work alongside each other.0 -
cheapaccounting wrote: »CheapAccounting.co.uk has grown rapidly from day one with little marketing spend
But with no insignificant amount of Social Media and Forum activity, surely?0 -
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Is Twitterholic a word? 0
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Is Twitterholic a word?
If it isn't it should be - the rate of return on my time is fabulous.
Take my current blog as an example ...
Tax and Spending - Do I think this way because I am an accountant?
http://www.cheapaccounting.co.uk/blog/index.php/tax-and-spending-do-i-think-this-way-because-i-am-an-accountant/
Paul Lewis (Radio 4 Money Box and BBC Breakfast news) said this about it:
"If you only read one thing on the current tax imbroglio/shenanigans/fiascos read this by @cheapaccounting - brilliant"
It was then re-tweeted by loads - all free (except for my time to write the blog)
I think I am more of a blogaholic than anything :-)0 -
Done it!
Would note that I have a twitter account, but don't know what to do with it ..... I do fb, but feel like an octagenarian when it comes to tweets. I have nothing interesting to say and don't have time to do blogs or spend my whole day on technology (the house is untidy enough just with my existing workload - but the children are clean/fed and pigs happily in flight)
AnnaFMAAT - AAT Licensed Member in Practice - Pewsey, Wiltshire0 -
Thank you for completing it :-)
As regards twitter, it does need to be part of a marketing plan. I see many start to tweet and not keep it up. Worse still are those that just broadcast sales messages.
Twitter is like attending a network meeting - you just have a much bigger audience that a physical meeting.
Happy to answer any twitter related questions.0 -
I thought I was on UKBF for a minute then!
Welcome Elaine.
Regards
Dean0 -
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