Making Tax Digital - marketing to clients?

So in light of this https://www.gov.uk/government/publications/making-tax-digital/summary-of-consultation-responses I'm thinking about how I'm going to engage clients in Making Tax Digital. I have been raising awareness generally through my facebook page and at new client meetings etc. but now thinking I need something more robust to physically send to clients (especially those who are not IT-literate).
I'm just not sure how to tackle it though! What is everyone else doing? A letter? A brochure? An infograph? What sort of content are you putting on there? Are you advising that you anticipate a change in fees?
Hoping to bat around some ideas
I'm just not sure how to tackle it though! What is everyone else doing? A letter? A brochure? An infograph? What sort of content are you putting on there? Are you advising that you anticipate a change in fees?
Hoping to bat around some ideas

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Comments
We are trying to turn it into a positive as much as possible and pushing Xero as the solution. Fees are increasing but we are putting the blame where it belongs, with HMRC.
Burg
My plan is to have all clients above VAT threshold on either Xero; Freeagent or VT if they prefer desktop. This does seem like a golden opportunity to increase prices and sort a few book-keeping issues out.
I am hoping the turnover threshold will increase significantly ( to at least £50k). We shall see........
There are a few clients below VAT threshold, say around £50k who I will encourage to move onto accounts software or MTD compliant spreadsheets, although some are going to struggle.
I've got many clients who will struggle; don't use online banking, can barely use email etc. and I am dreading it for them.
Although mrme89 suggestion sounds like a good idea...
The Tax Data menu in VT Transaction+ has been renamed Tax Data/MTD and a new Send To HMRC command added. The command does not do anything yet. The functionality will be added when HMRC make the exact technical details available. I have also confirmed this via the telephone