Donuts/Doughnuts!

Does anyone have a definitive answer about VAT on donuts? HMRC advice seems contradictory and there is variation between the big names and smaller retailers - some are zero rated, others standard rated! These are doughnuts with various toppings - like the Krispy Kreme ones - toppings can be things like biscuits, sweets, icing etc. Made fresh each day, perishable, sold to consumers only, no seated catering. Thank you for any advice!