Cold Calling

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Richardc1994
Richardc1994 Registered Posts: 11
in General accounting discussion
Hi Guys,

After what seems like an eternity of planning, completing applications for the AAT setting up a Bank Account and obtaining agent codes myself and a partner have finally set up a partnership at the beginning of the year. We are getting quite a lot of interest to complete self-assessments and it is mainly coming through social media and referrals, however we haven't had much luck with recurring revenue as of yet (Bookkeeping, payroll, management accounts etc.) with only 1-2 clients paying monthly.

I was wondering how many of you have gone down the cold calling/ email marketing route to find clients and how effective has it proved?

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  • Bertie
    Bertie Registered Posts: 376
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    Hi,
    I've never paid to advertise.

    In the past I've used social media, like you most of the interest comes for self assessment.

    Word of mouth is my advertisement method of choice. Obviously it starts steadily then slowly picks up pace.

    For me I wished to build slowly. At that time I was employed so it offered a nice taper from one to the other.

    I don't see why cold calling wouldn't work, how about networking with fellow business folk?
  • Richardc1994
    Richardc1994 Registered Posts: 11
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    Thanks Bertie.

    I like the idea of networking it's just difficult to find the time as i work full-time, that's why cold-calling might be a better option at present.

    We also are not in the market of paying to advertise, the data has mainly came from business cards from sales guys in my full-time company which I managed to acquire ha!

    Anyway, I will give it a shot and report back my findings to the forum!
  • Neillaw
    Neillaw Registered Posts: 307 Dedicated contributor 🦉
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    Have you tried your local chamber of commerce, they usually do some good networking exercises.
  • Casu
    Casu Registered, Users Awaiting Email Confirmation Posts: 102
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    I would never go with anybody who cold called me - for ANYTHING! EVER! I dont advertise neither, never have and Im turning clients away.
    Networking - make time. They do have some in the evening. Choose carefully, dont do BNI (will just take your cash), but do as Neillaw suggests.
    Better still - ask your existing client base (and anyone else you know) for introductions and recommendations. Every one of my clients has come that way, including my very first one.

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