AAT Comment: Why accountants should consider specialising

In business, it’s often considered risky to narrow down your offering because of the assumption that this will also reduce your opportunities to generate revenue.

On the contrary, having a specialism, or targeting a specific industry, could lead to more success, not less, whether you run your own business or are an employee.

With the amount of choice now available to customers, modern day business strategies and marketing messages have changed considerably. They’ve moved away from generic promises of ‘quality service’ and ‘decades of experience across a wide variety of industries’.

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