AAT Comment: How to choose the right name for your business

Should you go with something traditional or do you dare to be a little bit different?

Coming up with a name for your new venture is perhaps the first big decision you have to make. It will represent you and your services, so it’s vital that you get it right.

Your gut feeling may be telling you that you need to pick a name that sticks in people’s minds. After all, there are so many XYZ Accountants out there already, right?

There is, however, a fine line between catchy and pretentious or even tacky.

So how can you be memorable, but also professional, modern and approachable? And what else should you consider?

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