Zero Rating VAT For Services to EU

in VAT
i am just wondering if anyone knows what to do if you supply services to an EU country but are invoicing a company in the UK for doing so, Can i still zero rate the VAT even though a UK company will be paying the invoice.
I have the VAT registration number for the customer in the EU.
I have the VAT registration number for the customer in the EU.
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https://www.gov.uk/guidance/vat-how-to-work-out-your-place-of-supply-of-services
In some cases, the place of supply is determined by what service is supplied, rather than where the supplier or the customer belongs.
What kind of services may I ask?
There is a brief guide on the HMRC website, you can go in depth with a HMRC manual.
https://www.gov.uk/guidance/vat-exports-dispatches-and-supplying-goods-abroad#sales-to-someone-who-is-vat-registered-in-another-eu-country
Others might correct me here, depending on the precise nature of the transfer of goods regardless of how you get paid or who the invoicee is, you can zero-rate them. The end customer at the other end would be responsible to pay the VAT. (As long as you meet all the other usual conditions listed there)
The issue I have with this scenario is, the framework is not always logical.
Who takes the delivery of the goods may I ask?