Zero Rating VAT For Services to EU

Nice one.

https://www.gov.uk/guidance/vat-how-to-work-out-your-place-of-supply-of-services

In some cases, the place of supply is determined by what service is supplied, rather than where the supplier or the customer belongs.

What kind of services may I ask?

These are physical goods you are supplying to another EU-VAT registered business; I presume?

There is a brief guide on the HMRC website, you can go in depth with a HMRC manual.

https://www.gov.uk/guidance/vat-exports-dispatches-and-supplying-goods-abroad#sales-to-someone-who-is-vat-registered-in-another-eu-country

Others might correct me here, depending on the precise nature of the transfer of goods regardless of how you get paid or who the invoicee is, you can zero-rate them. The end customer at the other end would be responsible to pay the VAT. (As long as you meet all the other usual conditions listed there)

The issue I have with this scenario is, the framework is not always logical.

Who takes the delivery of the goods may I ask?